VACANCY: Marketing & Communications Lead – Intermediate Level

Job purpose

Develop and implement communication and marketing strategies that increase the visibility of Nafasi’s arts programming and brand. This Includes but not limited to market research,  identifying target audiences and creating campaigns that effectively communicate Nafasi events and services to wider audience, donors, partners and wider community.

Nafasi Art Space is a center that enriches human potential through contemporary art. A space for artistic education, exchange, inspiration and exhibition. It aims at improving access to and widening participation in the visual arts community, to be a center of excellence that promotes the creativity and professionalism of Tanzanian contemporary artists.

OUR VALUES:

  • Inclusivity – All people deserve equal access to arts education and presentation. Every artist should feel valued and respected.
  • Creativity – Creativity and independent thinking should drive all our processes, it can be inspiration driven or problem driven.
  • Integrity – All conducts at Nafasi should demonstrate strong principles and accountability to our community and values.
  • Generosity – We value generosity of spirit, with an emphasis of compassion and overall kindness.
  • Authenticity – We should strive to understand and be true to our context, spirit, values and history, regardless of the circumstances.
  • Cooperation – We work together collectively and value everyone’s input in the pursuit of achieving our goals.

 

Main Duties/Responsibilities

​​Duties and Responsibilities:

  • Marketing Strategy:
  • Develop and execute comprehensive marketing strategies to promote the organization’s artistic programs, exhibitions, and events.
  • Work closely with the senior leadership team to align marketing initiatives with the overall organizational goals.
  • Content Creation:
  • Create compelling and engaging content for various platforms, including social media, newsletters, press releases, and the organization’s website.
  • Collaborate with the artistic team to highlight and showcase key artistic elements in marketing materials.
  • Digital Marketing:
  • Manage and implement digital marketing campaigns across social media platforms, email marketing, and other online channels.
  • Stay updated on digital marketing trends and identify opportunities to enhance the organization’s online presence.
  • Public Relations:
  • Build and maintain relationships with media outlets, journalists, and influencers.
  • Coordinate press releases and media coverage for key events and programs.
  • Audience Engagement:
  • Develop strategies to engage diverse audiences and increase attendance at events.
  • Foster community partnerships to expand the organization’s reach.
  • Brand Management:
  • Ensure consistent branding across all communication channels.
  • Develop and enforce brand guidelines to maintain a cohesive and recognizable brand identity.
  • Analytics and Reporting:
  • Utilise analytics tools to track the performance of marketing campaigns.
  • Prepare regular reports on the effectiveness of marketing efforts and make data-driven recommendations for improvement.
  • Event Promotion:
  • Collaborate with the events team to promote exhibitions, performances, and other artistic programs effectively.
  • Coordinate marketing efforts to maximise attendance and engagement.
  • Collaboration with Artistic Team:
  • Work closely with the artistic and programs team to understand key artistic elements and incorporate them into marketing materials.
  • Provide creative input for promotional campaigns.
  • Budget Management:
  • Manage the marketing budget efficiently, ensuring cost-effectiveness in promotional activities.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in marketing, preferably in the arts and cultural sector.
  • Strong written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms.
  • Creativity and a passion for promoting arts and culture.

Minimum working experience

  • 4 years of working experience in marketing, administration, and/or working in the entertainment industry 3 years of extensive experience in a leadership role.

Competencies Required:

  • Excellent customer service and relationship management, time management and

organizational skills, office administration experience, and multi-tasking abilities.

  • In-depth knowledge of the creative/arts industry and its current events.
  • Ability to display advanced Leadership Skills through examples e.g., spearheading the firm’s image through living and breathing its Vision, Mission and Values.
  • Ability to display strong Emotional Intelligence skills through conduct, behavior, attitude, decision making, and poise.
  • Strong ability to display negotiation skills, with empathy and compromise, excellent public speaking, communication and delegation skills.
  • Knowledge of creating fundraising programs for sufficient resources to achieve the organization’s goals.
  • Ability to implement a long-term strategic plan for the organization, which includes setting goals, prioritizing initiatives, and ensuring alignment with the organization’s mission and vision.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time.

Please send your CV and relevant documents to mary@nafasiartspace.org or info@nafasiartspace.org